Use CRM data in sales prospecting to exclude organizations already in your CRM and find new sales opportunities.
CRM filters help you streamline your sales process. You can, e.g.,
- exclude the organizations already in your CRM from your target groups to focus on finding completely new sales opportunities
- narrow down your search to the companies you already have in your CRM for finding, e.g., new upsell / cross-sell opportunities
- filter based on the case owner and deal status (Open, Won, Lost).
- stay on top of how your existing customers are doing by combining CRM data with Triggers
You can use the CRM filters by connecting the following CRM systems with Vainu:
Dynamics 365, HubSpot, Pipedrive, Salesforce, SuperOffice, and Upsales.
Which version of Vainu are you subscribed to?
How to use CRM filtering – vainu.app
Please note that Triggers are not yet supported in the new vainu.app.
Here are some examples of how you can make the most of the CRM filters.
1. CRM System
Work smarter, not harder. Focus only on new cases and exclude all the companies already in your CRM from your search with the CRM System filter.
2. Open deals
Time is money, and you want to make sure you’re focusing your time and efforts on your best cases. Sort your cases based on their potential. Select Open deals and sort your cases based on your most important ICP criteria, e.g., number of employees, turnover, industry, technologies, specific event–whatever those criteria may be. Which companies are financially in the best shape?
3. Lost deals
Maybe last time, the timing wasn’t on your side. Perhaps your offering now better fits a company’s needs? Have some of your target accounts grown a lot, or maybe implemented a technology your offering integrates with? Reopen the deals you’ve previously lost. You can filter all your lost cases by choosing the Lost deals filter.
4. Won deals
You can check out your existing client base for upsell opportunities. To see all your current customers, filterWon deals. Use the Owner’s email filter to filter someone’s named accounts.
How to get started – app.vainu.io (previous Vainu version)
1. Start by >> connecting your CRM system with Vainu and importing companies from your CRM to Vainu.
2. Create a new dynamic list by clicking the list icon from the left panel.
3. Create a new list by clicking the + New List button.
4. Click the plus (+) icon to add new filters to your list.
5. Choose the option CRM data under filter categories.
6. After choosing the CRM data category, you will see all the possible filters that you can use for filtering companies with the information found in the CRM.
How you can use the CRM data filters
Mix the CRM filters with other filters in Vainu, and find new sales opportunities. You don't have to prospect through cases already handled by others or those already closed. Maybe the deals you've previously lost now have new doors open but are only collecting cobwebs in the dusty corners of your CRM! You can filter companies according to:
System: Find companies that are already in your CRM. Include or exclude these companies in your search. Read more about excluding companies from your search: How to do AND, OR & NOT searches & How to remove companies from your search.
Owner’s email: Find companies in your CRM owned by a specific person. This filter uses the account owner field found in your CRM.
Latest activity: Find companies that have the latest activity set between, before, or after your selected timeframe.
Lost deals (count): Find companies based on how many lost deals are marked on the account.
Open deals (count): Find companies based on how many open deals are marked on the account.
Won deals (count): Find companies based on how many won deals are marked on the account.
Tips & Tricks 💡
Here are some examples of making the most out of Vainu's CRM filters.
Focus only on new cases. Exclude all the companies that are already in your CRM from your search with the System filter. Work smarter, not harder.
2. Latest activity
Know which companies you should reach out to right now. You've got many cases open, but not sure when was the last time you had any activity regarding the case? Filter Open deals–closed ones for upsell opportunities–with the latest activity already a while ago. Check whether there're any events in these companies that may give you a relevant reason to be in contact with them again. Key person changes, perhaps?
3. Open deals
Sort your cases based on their potential. Time is money, and you want to make sure you're focusing your time and efforts on your best cases. Select Open deals and sort them based on your most important ICP criteria, e.g., number of employees, turnover, industry, technologies, specific event–whatever those criteria may be. Which companies are financially in good shape? Are there any changes in the top management? Have they launched new products or received funding?
These are just examples, and we encourage you to use your imagination.
4. Lost deals
Reopen the deals you've previously lost. You can filter all your lost cases by choosing the Lost deals filter. Maybe last time, the timing wasn't on your side. Perhaps your offering now better fits a company's needs? Has some of your target accounts grown a lot, or maybe implemented a technology with which the system you're offering integrates?
5. Open deals / Closed deals + Triggers – Strike when the iron's hot!
(A) Follow your existing client base for upsell opportunities. To see all your current customers, filter Won deals. Add the Owner's email filter if you only want to follow only your named accounts.
(B) Follow your open cases to find the right timing for your outreach. Filter a list based on the Open deals + Owner's email filter.
Stay on top of any significant changes in your target accounts, such as expansions, key hires, investments, and more. Get triggers by email or directly in your CRM.
In any questions, please get in touch with us through the chat in the bottom right corner or by sending an email to email@example.com.