Vainu for HubSpot (Legacy)

With Vainu for HubSpot, you can get real-time company information, and the most relevant company changes automatically in your CRM–to where and when you need it.

Vainu for CRM development has been discontinued, if you want to read more about Vainu's current integrations go here:

How to get started with Vainu for HubSpot?

To enable the integration, you need to have:

  • CRM access with Admin-level rights
  • Vainu account with Vainu for CRM access

Connect your Vainu account with HubSpot

When you have the permissions to use Vainu for HubSpot, you're able to set up the connection from the grip icon on the top right corner on the Vainu UI.

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You can also use to set up the connection between your Vainu account and HubSpot. Login to HubSpot and give Vainu an access to edit and view the data points mentioned here.

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After you have given access to your CRM and selected a country, you will see Vainu for CRM settings page. 

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Vainu for HubSpot restrictions

Vainu for CRM is restricted to sync with only one country database at a time. It cannot be activated for multiple databases simultaneously. If you have only one country database active in Vainu, Vainu automatically enables the integration for that specific country.

How Vainu for HubSpot works?

Notifications: Fill your pipeline with best-fit prospects, quickly and visually.

Data Update: Fill in blanks in your data with our exhaustive firmographic, technographic, and buying signals information, either one-by-one directly from HubSpot or in bulk. Keep your database up-to-date with automatic syncing.

Deal Router: Guide your team to even better results by routing sales opportunities to your sales team and include tips on why you think the prospect would be a good fit.

Live Report: See the results of your real-time sales efforts. 



How Notifications work:

  • You can automatically create tasks to your CRM of the events that have happened in the companies in your CRM. 
  • Notifications are automatically scheduled to be sent Mon–Fri, 8:00–18:00 local time.
  • You can also schedule the notifications manually and choose specific days and the timeframe when the tasks will be added to CRM.
  • You will receive one task/hour.

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At the moment, you can receive notifications of the following buying signals:

  • New financial statement
  • New CEO
  • Lay-offs
  • Change of address
  • Change in strategy
  • Merger or acquisition
  • New domain

Data Update

Vainu for HubSpot manual data update

Manual Update is automatically turned on. You can use the green slider on the top right corner to turn on manual updates for company data. The manual data update process will not update existing company records. Only when you add a new company to your CRM, Vainu will automatically search the company matching the data you have provided (e.g., company name) and then updates the company data in your CRM accordingly. 

Choose manual update, if you

  • Have a unique way of labeling Business IDs. 
  • Don’t want the existing data to be updated and enriched by Vainu.
Manual Update ON

Vainu for HubSpot automatic data update

The automatic update enriches companies already in your CRM with up-to-date company data.
Vainu finds matches to the companies already in your CRM and enriches company information with official data found from Vainu. Vainu for CRM enriches companies with the following data points:

  • Company name
  • Account number/Business ID
  • Link/Website
  • Turnover
  • Phone
  • Visiting address
  • Postal code
  • City
  • Country
  • Vainu link
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When you turn on the automatic update, the companies in your CRM will be enriched with two new fields:

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Vainu: Auto-update status

This field indicates whether the data has been updated by Vainu or not, and if there are some changes in the data that have not yet been applied.

Vainu: Turn off/on auto-update

This field gives you the possibility to either update the data of the company or undo the changes made by Vainu.

Remember: It is not possible to update only selected data points. When you use the automatic update, all data points will be updated. 

Deal Router

How Deal Router works:

  • You can assign signals as new Tasks in HubSpot to your colleagues.
  • Assigning a signal will always open a new Deal under the Company in HubSpot.
  • There’s also a message box where you can to write, e.g., tips and action points–why you think your colleague should contact the company in question?
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  • Dismiss a company by clicking Not interesting –this also teaches AI to identify better signals in the future!
  • You can filter signals in Deal Router by clicking on the Show filters button in the top right corner and selecting the most relevant signals.

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All non-assigned signals have not yet been forwarded to your CRM. The non-assigned column shows current companies in your CRM and similar companies, based on the companies already in your CRM. Similar companies are determined by their:

  • Revenue
  • Industry
  • Employee count

The signals in Deal Router are the same as in notifications (see the list above).

Live Report

  • Measures the ROI for you automatically, so that you can see the revenue impact of your data usage.
  • You can ensure your team is actually working with the most potential deals.


For more information about, read our Vainu for CRM FAQ article.

Should you have any questions or concerns related to Vainu or Vainu for HubSpot, please chat with us or email at