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Buying signals

Filter your target groups based on company changes relevant to your business.

After this article, you will know:

  1. What buying signals are
  2. Where to find them in Vainu
  3. How you can find the most relevant buying signals for your business
  4. How to activate Triggers to your list of companies

Buying signals feature is only available on the Older Vainu Platform version.

1. What are buying signals?

Buying signals are any piece of information of a change that can be linked to a certain company. (e.g. mergers, recruitments, and internationalization...)

Key benefits of buying signals:

  • Buying signals provide you with a continuous flow of leads, e.g., when a company internationalizes, you can sell them various different services.
  • Good background information of your customers or prospects helps you create trust. If your customer wins an award, congratulating them sure opens the conversation better! 

2. How to find buying signals

When you open the search filters, you find the Buying signals category ➡️ by then selecting Signals, you will see Vainu's signal categories:

  • Changes Related to Financial Development E.g. Funding, Cost-cutting, Layoffs, Earnings release, Bankruptcy.
  • Changes Related to Daily OperationsE.g. Large won customers, Project, Product launch.
  • Changes Related to Technology E.g. Analytics Tool, CRM Technology, Social Media. 
  • Changes Related to Marketing E.g. Events, New web address.
  • Changes in Basic data E.g. Name, Status, Form. 
  • Significant Enterprise-level Changes E.g. M&A, significant investments, expansions of business.
  • Significant Employee ChangesE.g. Appointments & Personnel Changes.
  • Public Documents E.g. Granted Licenses, Contract Notices, Change in legislation. 
  • Negative changes Legal disputes.
  • Other eventsE.g. Awards, Change in Credit Rating, Temporary Exceptions, New Vehicle. 

3. Focus on the most relevant buying signals

Vainu gathers data from tens of thousands of sources and makes the information easily accessible to you. With the Signal category, you can search Keywords mentioned in signal, Timeframe of the release, and the Source where the signal has originally been released. You can also find heavy recruiters with Open positions in x months -filter. 

Näyttökuva 2021-7-27 kello 13.05.13Keywords in signals: 🔑By narrowing down your search with Keywords in signals, you can easily make your signals relevant to you. For example, if you are interested in internationalization but only when "China" or "Asia" is mentioned, try out something like this:

Näyttökuva 2021-7-27 kello 13.06.08


Timeframe: 📅 If you only need information about newly released events, use the Timeframe filter to set starting date so that you don't get any older buying signals on your list.

Näyttökuva 2019-3-13 kello 14.46.17


Open positions in x months: 💼 When your ideal customers are heavy recruiters, your new favorite tool can find companies that have released x amount of open positions-ads, within a certain time frame. Select the number of open positions you are looking for and select amount of months:

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4. How to activate Triggers to your prospect lists

Learn how to set up Triggers for the most relevant company changes:

>> Create a Trigger

Check our other commonly asked questions:

Create and edit target groups

Vainu signals

Upload a list of companies to Vainu

Remove and exclude companies from your search/list

How to make AND, OR, NOT searches - Logic of Vainu searches


Should you have any questions, please contact us through the chat in the bottom right corner or by sending an email to support@vainu.io