1. Vainu Help Center
  2. How Vainu works?
  3. Find New Prospects and Follow Your Client Base

Make a New Search - Create a List with Filters

Find new prospects in Vainu's company database.

Here is how you can create a new list (search) in Vainu.

1. Click the list icon near the top left corner.

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2. Click the “+ New List” button in the view that opens.

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NOTE!: If you wish to create a list from an Excel/CSV file please select the “Upload list” option and follow our guide here: Start from an Excel file

3. After you have clicked the new list button you will see a list of companies. You can now start using filters by clicking the plus (+) icon under the text “NEW LIST”.

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4. Select the filter you would like to use, select the option/scale inside the filter and then click “Apply filter”. After this you can close the filter by clicking outside the box or by clicking the filter name.

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5. If you wish to add a new filter, just click the plus icon again and select the filter you would like to use next.

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6. After you have added at least one filter you can then save the list. You can also change the name by clicking the default name of the list (NEW LIST #1).

If you need further instructions please see this page for more help: Edit & Manage your lists

Check our other commonly asked questions:

Make a basic search - Create a dynamic list

Edit your existing list & searches

Vainu signals & how to use them

Start from an Excel file

Remove companies from your search / list

How to make AND, OR, NOT searches - Logic of Vainu searches

What kind of filters are available in Vainu?

Under Company Profile you can find the following filters:

Company Name

Company Keywords


Registration Year

Registration date

Business Entity

Addresses (Count)


Year founded

Date founded

Industry (Category)

Industry (Official)

Affiliation Year (Exact)

Affiliation Date


Under Location you can find the following filters:


City (Finland)

City (Sweden)



Zip code

Street Address


Address Type

Under People you can find the following filters:

Number of people in board

Number of unique surnames in board:

Under Financials you can find the following filters:
Last fiscal year end



Change of revenue


Revenue €

Profit (EBIT) %

Net Income

Total equity

Equity ratio %

Total long-term debts

Accounts Receivables


Employee Salaries


Cash and Cash Equivalents

Quick lists

Interest income and expenses

Financial Statement Keywords

Employee Count

Under Funding rounds you can find the following filters (Only available in the US currently):

Total funding

Funding announced

Money raised



Under Technology you can find the following filters:


Analytics & Optimization Tools

Chat & Support


Marketing Automation

CMS & Website

Social Media Channels

E-Commerce Platform

Server Technology

E-Mail Server

Domain Server

Applicant Tracking (ATS)





Under Digital Footprint / Website you can find the following filters:

Keywords on Website


Links on site

Name or Mail server

Mobile applications

Digitalization index

Content Marketing Index

SoMe Index

Alexa: Global Rank

Alexa: Local Rank


Career page: Open Vacancies (count)

Career page: Keywords in job ads

Under Social Media you can find the following filters:

Twitter followers

Youtube view count

Youtube videos

Youtube comments

Youtube avg videos per month

Youtube subscribers per 1000 views

FB LikesFB engagement rate

FB Posts/Day


Instagram links count

Under Buying Signals you can find the following filters:


Keywords in Signals


Link to source


Open positions in X months

Here you can find more info about using signals: Vainu Signals

Under Group structure you can find the following filters:

Number of companies in a group

Countries of operations (of group companies)

Number of countries of operations

Here you can find more info about using group structure filters in your search: Find companies based on group structure

Under Vehicles you can find the following filters:

Type of Cargo


Vehicle Brand

Vehicle Model

First Registration Date

Vehicle Power Source

Vehicle Type

Vehicle Insurance Company

Type of Use

Vehicle Count

Own Mass

Vehicle data is not included in all licenses. If you wish to purchase vehicle data please check the following article: Find companies based on Vehicle data (Finland, Sweden, Norway)

Under Lists you can find the following filters:

Include / Exclude selected prospect lists

Upload list

Under CRM Data you can find the following filters:


Owner’s email

Latest activity

Lost deals (count)

Open deals (count)

Won deals (count)

Before you can use these filters you need to have CRM connected to Vainu. CRMs are sold as additional licenses so if you wish to purchase a license for CRM please check the following article: Vainu license

Focus on your most potential future customers

Think of your ideal customer profile when compiling the search filters. Luckily, the possibilities of narrowing down your search are almost limitless, and you can, for instance, use some of the following criteria:

  • Profile: Industry, actively hiring companies, registered for export.
  • Location and financial information: Draw an area on a map, use postal codes or cities and find companies according to revenue or the number of employees.
  • Information found on companies' websites: Technologies, language versions, keyword search.
  • Signals: Recruitments, M&As and significant investments, which are recognized in companies.

At this point, you may want to learn more about the search logic. Note that some of the filters are available only in certain countries. Finding the best prospect list filters can take some time, but we are happy to help you in the process.

💡 What is an Ideal Customer Profile (ICP)?

A detailed Ideal Customer Profile will help you maximize your sales and get satisfied customers that will stay with you for a long time, increasing their lifetime value (LTV).

  • Read our thorough Blog post here regarding what, why and how -questions related to ICP.
  • Vainu Analyzer: Sort out which characteristics are in common with your top customers.

Should you have any questions, please contact us through the chat in the bottom right corner or by sending an email to support@vainu.io