1. Vainu Help Center
  2. How Vainu works?
  3. Find New Prospects and Follow Your Client Base

Make a New Search - Create a List with Filters

Find new prospects in Vainu's company database.

Here is how you can create a new list (search) in Vainu.

1. Click the list icon on the left panel and click the “+ New List” button in the view that opens.


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NOTE!: If you wish to create a list from an Excel/CSV file please select the “Upload list” option and follow our guide here: Start from an Excel file


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2. After you have clicked the new list button you will see a list of companies. You can now start using filters by clicking the plus (+) icon under the list name. Vainu creates a random name for the list which can be edited by clicking the name.

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3. Select the filter you would like to use, select the option/scale inside the filter and then click “Apply filter”. After this, you can close the filter by clicking outside the box or by clicking the filter name.

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4. If you wish to add a new filter, just click the plus icon again and select the filter you would like to use next.

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5. After you have added at least one filter you can save the list.

If you need further instructions please see this page for more help: Edit & Manage your lists

Check our other commonly asked questions:

Make a basic search - Create a dynamic list

Edit your existing list & searches

Vainu signals & how to use them

Start from an Excel file

Remove companies from your search/list

How to make AND, OR, NOT searches - Logic of Vainu searches

What kind of filters are available in Vainu?

Company Profile:

Company Name

Company Keywords

Teleoperators (Only available in Sweden)

Registration Year

Registration date

Business Entity

Addresses (Count)


Year founded

Date founded

Industry (Category)

Industry (Official)

Affiliation Year (Exact)

Affiliation Date








Street Address


Address Type (Only available in Denmark)



Last fiscal year-end


Change of revenue


Revenue €

Profit (EBIT) %

Net Income

Total equity

Equity ratio %

Accounts Receivables

Cash and Cash Equivalents

Quick lists

Interest income and expenses

Financial Statement Keywords


Funding rounds (Only available in the US currently):

Total funding

Funding announced

Money raised




Employees & Board:

Employee count

Employee salaries

Employee count growth

Number of people in board

Number of unique surnames in board




Analytics & Optimization Tools

Chat & Support


Marketing Automation

CMS & Website

Social Media Channels

E-Commerce Platform

Server Technology

E-Mail Server

Domain Server

Applicant Tracking (ATS)






Digital Footprint / Website:

Keywords on Website


Links on site

Name or Mail server

Mobile applications

Digitalization index

Content Marketing Index

SoMe Index

Alexa: Global Rank

Alexa: Local Rank


Career page: Open Vacancies (count)

Career page: Keywords in job ads


Social Media:


Youtube subscribers

Youtube view count

Youtube videos

Youtube comments

Youtube avg videos per month

Youtube subscribers per 1000 views


FB engagement rate

FB Posts per day


Instagram links count


Buying Signals:


Keywords in Signals


Link to source

Open positions in X months


Group structure:

Number of companies in a group

Countries of operations (of group companies)

Number of countries of operations


Here you can find more info about using group structure filters in your search: Find companies based on group structure



Include / Exclude selected prospect lists

Upload list


CRM Data:


Owner’s email

Latest activity

Lost deals (count)

Open deals (count)

Won deals (count)

Before you can use these filters you need to have CRM connected to Vainu. CRMs are sold as additional licenses so if you wish to purchase a license for CRM please check the following article: Vainu license



Type of Cargo


Vehicle Brand

Vehicle Model

First Registration Date

Owner Start Date

Vehicle Power Source

Vehicle Type

Vehicle Insurance Company

Type of Use

Vehicle Count

Own Mass

Vehicle data is not included in all licenses. If you wish to purchase vehicle data please check the following article: Find companies based on Vehicle data (Finland, Sweden, Norway)



Focus on your most potential future customers

Think of your ideal customer profile when compiling the search filters. Luckily, the possibilities of narrowing down your search are almost limitless, and you can, for instance, use some of the following criteria:

  • Profile: Industry, actively hiring companies, registered for export.
  • Location and financial information: Draw an area on a map, use postal codes or cities and find companies according to revenue or the number of employees.
  • Information found on companies' websites: Technologies, language versions, keyword search.
  • Signals: Recruitments, M&As and significant investments, which are recognized in companies.

At this point, you may want to learn more about the search logic. Note that some of the filters are available only in certain countries. Finding the best prospect list filters can take some time, but we are happy to help you in the process.

💡 What is an Ideal Customer Profile (ICP)?

A detailed Ideal Customer Profile will help you maximize your sales and get satisfied customers that will stay with you for a long time, increasing their lifetime value (LTV).

  • Read our thorough Blog post here regarding what, why and how -questions related to ICP.
  • Vainu Analyzer: Sort out which characteristics are in common with your top customers.


Should you have any questions, please contact us through Vainu chat or by sending an email to support@vainu.io