1. Vainu Help Center
  2. Sales Prospecting
  3. Find New Prospects and Follow Your Client Base

Making a new search with Vainu 🔎

Here's how you can create a new company list in Vainu. Follow these steps and find new prospects that match your criteria!


1. Click the list icon on the navigation bar on the left. Then click the “+ New List” button!


Näyttökuva 2019-10-31 kello 15.44.24


NOTE!: If you wish to create a list from an Excel/CSV file, please select the “Upload list” option and follow our guide here: Start from an Excel file


Näyttökuva 2019-10-31 kello 15.44.31

2. After you have clicked the new list button, you will see a default list of companies.

You can now start using filters by clicking the plus (+) icon under the list name. Vainu creates a random name for the list which can be edited by clicking on the name. 

Näyttökuva 2021-9-16 kello 14.47.05


3. Select the filter you would like to use, select the option/scale inside the filter and then click “Apply filter”. After this, you can close the filter by clicking outside the box or by clicking the filter name.

Näyttökuva 2021-9-16 kello 14.55.15


4. If you wish to add a new filter, just click the plus icon again and select the filter you would like to use next.

Näyttökuva 2021-9-16 kello 14.57.10


5. After you have added at least one filter, you can save the list and access it any time! 


If you need further instructions, please see this page for more help: Edit & Manage your lists


Focus on your most potential future customers 💰

Think of your ideal customer profile when using the search filters. Luckily, the possibilities of narrowing down your search are endless, and you can, for instance, use some of the following criteria:

  • Profile: Industry, actively hiring companies, registered for export.
  • Location and financial information: Draw an area on a map, use postal codes or cities and find companies according to revenue or the number of employees.
  • Information found on companies' websites: Technologies, language versions, keyword search.
  • Signals: Recruitments, M&As and significant investments, which are recognised in companies.

At this point, you may want to learn more about the search logic. Note that some of the filters are available only in certain countries. Finding the best prospect list filters can take some time, but we are happy to help you in the process.

💡 What is an Ideal Customer Profile (ICP)?

A detailed Ideal Customer Profile will help you maximize your sales and get satisfied customers that will stay with you for a long time, increasing their lifetime value (LTV).

  • Read our thorough Blog post here regarding what, why and how -questions related to ICP.
  • Vainu Analyzer: Sort out which characteristics are in common with your top customers.


Check our other commonly asked questions:

Make a basic search - Create a dynamic list

Edit your existing list & searches

Vainu signals & how to use them

Start from an Excel file

Remove companies from your search/list

How to make AND, OR, NOT searches - Logic of Vainu searches


What kind of filters are available in Vainu?

Company Profile:

  • Company Name
  • Company Keywords
  • Teleoperators (Only available in Sweden)
  • Registration Year
  • Registration date
  • Business Entity
  • Addresses (Count)
  • Networks
  • Year founded
  • Date founded
  • Vainu Custom Industry
  • Industry (Official)
  • Affiliation Year (Exact)
  • Affiliation Date
  • Registers



  • Map
  • City
  • State
  • Zipcode
  • Street Address
  • Country
  • Address Type (currently only available in Denmark)



  • Last fiscal year-end
  • Auditor
  • Change of revenue
  • Revenue
  • Revenue €
  • Profit (EBIT) %
  • Net Income
  • Total equity
  • Equity ratio %
  • Accounts Receivables
  • Cash and Cash Equivalents
  • Quick lists
  • Interest income and expenses
  • Financial Statement Keywords

Funding rounds (Only available in the US currently):

  • Total funding
  • Funding announced
  • Money raised
  • Series
  • Type

Employees & Board:

  • Employee count
  • Employee salaries
  • Employee count growth
  • Number of people in board
  • Number of unique surnames in board



  • Analytics & Optimization Tools
  • Chat & Support
  • CRM
  • Marketing Automation
  • CMS & Website
  • Social Media Channels
  • E-Commerce Platform
  • Server Technology
  • E-Mail Server
  • Domain Server
  • Applicant Tracking (ATS)
  • Payment
  • Reservation
  • Advertising
  • Other


Digital Footprint / Website:

Social Media:

  • Twitter Followers
  • Youtube subscribers
  • Youtube view count
  • Youtube videos
  • Youtube comments
  • Youtube avg videos per month
  • Youtube subscribers per 1000 views
  • Likes
  • FB engagement rate
  • FB Posts per day
  • Instagram links count

Buying Signals:

  • Signals
  • Keywords in Signals
  • Timeframe
  • Open positions in X months


Group structure:

  • Number of companies in a group
  • Countries of operations (of group companies)
  • Number of countries of operations
  • Parent/subsidiary
  • Here you can find more info about using group structure filters in your search: Find companies based on group structure



CRM Data:

  • System
  • Owner’s email
  • Latest activity
  • Lost deals (count)
  • Open deals (count)
  • Won deals (count)

Before you can use these filters, you need to have CRM connected to Vainu. CRM integrations are sold as additional licenses so if you wish to purchase a license for CRM please check the following article: Vainu license



  • Type of Cargo
  • Possession
  • Vehicle Brand
  • Vehicle Model
  • First Registration Date
  • Owner Start Date
  • Vehicle Power Source
  • Vehicle Type
  • Vehicle Insurance Company
  • Type of Use
  • Vehicle Count
  • Own Mass
  • Vehicle data is not included in all licenses. If you wish to purchase vehicle data please check the following article: Find companies based on Vehicle data (Finland, Sweden, Norway)


Should you have any questions, please contact us through Vainu chat or by sending an email to support@vainu.io