What are Vainu indices? 🔍

FAQ : We have build our own indices regarding companies digital readiness

Vainu makes it easy for you to find companies according to their level of digital readiness. All of the three different indices are based on the number of tools and technologies Vainu is able to recognize.

Vainu indices can be found under the Digital Footprint / Website category in the filters.

 

 ▪️ Digitalization index (technologies such as marketing automation, e-commerce platform, social media channels) 
    Our digitality index is meant to be an estimation and overview of the digitalization of the company in question. These calculations are based on the data found on the company website. Vainu's digitality index is calculated by using our predefined categories for web technologies. This means that if companies don't have a website they will receive the digitalization index of zero because we won't have any data from which to create the index. Points a company can receive can exceed the maximum of 10. Any company that will receive the value of 10 or more will be given the highest digitality index.
     
     ▪️Social media index (Facebook, Linkedin, blog, Youtube, Twitter, Vimeo, Instagram, Google+)

    The Social media index is calculated partly in the same way as the digitality index. However only social media type technologies are used on the calculations from the data found on the website. A company can have up to 6 social media technologies which will each distribute individual points. Points a company can receive can exceed the maximum of 10. Any company that will receive the value of 10 or more will be given the highest digitality index. In addition to the social media technologies found from the website, we use the company social media numbers to determine the value of the index.

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    ❗️These indices are not "absolute truths" but instead, they give you an idea of the extent a     company is using certain types of tools or technologies. The indices are an easy and fast way to check if the company is being digitally active and/or progressive.

     

    Should you have any questions, please contact us through the chat in the bottom right corner or by sending an email to support@vainu.io   💬