What are Vainu indices?

FAQ : We have build our own indices regarding companies digital readiness.

Vainu makes it easy for you to find companies according to their level of digital readiness. All of the three different indices are based on the number of tools and technologies Vainu is able to recognize.

Vainu indices can be found under Digital Footprint / Website category in the filters.

  • Digitalization index (technologies such as: marketing automation, e-commerce platform, social media channels) 
  • Social media index (Facebook, Linkedin, blog, Youtube, Twitter, Vimeo, Instagram, Google+)
  • Content marketing index (responsive site, marketing automation, social media channels)

Indices are only based on the number of technologies/social media channels, and does not take into consideration how actively the company is using those technologies or social medias. These indices are not "absolute truths" but instead, they give you an idea of the extent a company is using certain types of tools or technologies. The indices are an easy and fast way to check if company is being digitally active and/or progressive.

Should you have any questions, please contact us through the chat in the bottom right corner or by sending an email to support@vainu.io